Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Providing Great Customer Service

Your customers are the foundation of your business success. You stay profitable by selling. That means engaging with customers and building trust and loyalty. To make a solid relationship happen,…

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…

Projecting Your Cash Flow

Even if a business is profitable, it might fail because it isn’t generating enough cash flow. Money that is tied up in inventory and receivables isn’t available to help the…

Working with Factors

Making sure you have enough working capital to handle payroll and stay current with your suppliers is a never-ending challenge for many types of businesses. Exploring alternative ways of financing,…

Optimize Your Sales Pipeline

What is it going to take to make your business successful and reach your sales goals? Understanding the metrics that drive your sales initiatives will help you understand the effort…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Attracting and Retaining Quality Employees

As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as more knowledgeable, experienced, and skilled employees likely means increased profits.…