Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…

Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Managing Cash Flow

Cash flow is the lifeblood of most businesses. In the ideal world, it circulates smoothly. Customers pay their bills regularly which builds positive cash balances in your books. This cash…

Organization Structures

How you legally structure your business affects your tax status and your liability. It has a significant impact on how investors, banks, and credit unions perceive your worth. So taking…