Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Sizing the Market

If you are putting together a business plan before approaching lenders, you’ll want to be specific in your calculations about your market share. Figuring it out takes time and research,…

Social Media Marketing

Leveraging social media marketing can increase your customer base significantly. According to the Pew Research Center’s 2018 Social Media Fact Sheet, social media usage among American adults has grown from…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Have a new employee? Take these steps with your bank to get them on board.

No matter what field you’re in, hiring a new employee can be a busy time for your company. While managing all the necessary orientation tasks and administrative paperwork, it’s important…

Financial Ratio Analysis

Financial ratios provide a means of measuring the overall health of a business. While numerous measures exist, the most popular measure the overall health of your business analyzing income, liquidity,…

Establishing Credit

It is a truism for consumers and startups: it is much easier to get credit when you do not need it. Having access to extra money at critical times can…

Gaining a Competitive Advantage

It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is significant and counts for establishing your business as the leader in your particular industry, especially…