Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Maintaining a Work/Life Balance

Maintaining a balance between your work life and personal life was a lot easier in earlier times it seems. Today, however, maintaining this balance is not as simple, since work…

Creating a Marketing Plan

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it. It provides an analysis of your product, your customer,…

Steps to take with your bank when an employee leaves your company.

When an employee exits your company, one of the most important things to do is make sure that his or her name is properly removed from any bank accounts they…

Negotiating with Prospective Employees

Making an offer and negotiating pay with an ideal candidate can be a trying situation. On the one hand, you want to make the best offer possible. On the other…

Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…

The Value of Your Business

While there are potentially many ways to value a business, one popular method is using the discounted, or present value, of your estimated cash flow. This method takes your current…

Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…