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Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…
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Projecting Your Cash Flow

Even if a business is profitable, it might fail because it isn’t generating enough cash flow. Money that is tied up in inventory and receivables isn’t available to help the…
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Partnership Pros and Cons

Are you thinking about forming a business partnership? Starting a business with a partner affords many benefits. In a perfect world, that means sharing the expenses, ideas, workload, responsibilities, and…
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6 Ways to Protect Your Business from Business Email Compromise Scams

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…
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Keeping Your Business & Personal Finances Separate

Every accountant will tell you the same thing: always keep your business and personal expenses separate. Also, each small business owner or one-person operation will nod her head and agree…
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Establishing Credit

It is a truism for consumers and startups: it is much easier to get credit when you do not need it. Having access to extra money at critical times can…
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Internet Marketing Basics

An online presence is a must for any business. According to eMarketer’s 2022 Global Ecommerce Forecast, they estimate that online sales in the U.S. will consistently grow between now and…
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