Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Using Contractors Instead of Employees

Employers are frequently filling jobs and finding the right person for each job is essential whether that person be an employee or a contractor. There are various advantages to hiring…

Money Management

Hanging onto your money and handling it competently is a challenge from the time you are a youngster getting an allowance to when you become a small business owner. For…

Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…

Running a Virtual Company

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be attractive to small business owners, they still need to understand that…

Pay-per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than…

Sizing the Market

If you are putting together a business plan before approaching lenders, you’ll want to be specific in your calculations about your market share. Figuring it out takes time and research,…

Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…