Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Social Media Marketing

Leveraging social media marketing can increase your customer base significantly. According to the Pew Research Center’s 2018 Social Media Fact Sheet, social media usage among American adults has grown from…

Calculate Customer Lifetime Value

How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course…

Running a Virtual Company

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be attractive to small business owners, they still need to understand that…

Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…

Location, Location, Location

What are the three most important factors when starting a business? Some will tell you it’s location, location, and location. In many ways, it is true. The spot you choose…

Creating an Online Presence

As a new startup or an existing brick and mortar business, building an online presence for yourself is important, yet it can also be very time-consuming. It can be frustrating…

Choosing the Right Name for Your Business Account

So, you’re starting a new business? Congratulations! You’ve probably already chosen a great name, but have you thought about how that name will appear on your bank account? Titling your…