Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Creating an Online Presence

As a new startup or an existing brick and mortar business, building an online presence for yourself is important, yet it can also be very time-consuming. It can be frustrating…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…

Keeping Your Business & Personal Finances Separate

Every accountant will tell you the same thing: always keep your business and personal expenses separate. Also, each small business owner or one-person operation will nod her head and agree…

Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…

Selecting the Right Technology and Tools

Technology is fascinating, changing daily, and confusing all at the same time. It can help keep you organized, handle tedious chores automatically, and connect you globally. It can also cost…

6 Ways to Protect Your Business from Business Email Compromise Scams

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…