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Get financial insights, advice and business education to help you run your business.

Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…
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Purchase or Lease Equipment

Does it make better sense to buy or lease a new piece of equipment? That depends on a number of factors, such as the residual value of the equipment you…
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Effective Employee Communications

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors, community members, and analysts — or some combination of them. But with so much…
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Selling Your Products Online

If you’re contemplating selling products online for the first time, there are some things to consider and decisions to be made. First, due to the ongoing pandemic, there has been…
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Social Media Marketing

Leveraging social media marketing can increase your customer base significantly. According to the Pew Research Center’s 2018 Social Media Fact Sheet, social media usage among American adults has grown from…
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Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…
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Creating an Online Presence

As a new startup or an existing brick and mortar business, building an online presence for yourself is important, yet it can also be very time-consuming. It can be frustrating…
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