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Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…
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Using Credit Cards for Financing

To propel your startup into the marketplace, you need working capital. It is hard to ask friends and family to get onboard on a speculative venture, even if you are…
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Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…
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The Value of Your Business

While there are potentially many ways to value a business, one popular method is using the discounted, or present value, of your estimated cash flow. This method takes your current…
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Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…
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Managing Your Inventory

Selling products or goods to customers is the reason many companies are in business. To be successful, that means you must have the products on hand for them to purchase.…
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Getting a Business Loan

You’ve moved your startup from a dream on paper to an office. Now you need money to pay suppliers, market your products or services, and pay the staff. Alternatively, perhaps…
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