Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Creating a Marketing Plan

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it. It provides an analysis of your product, your customer,…

Establishing Credit

It is a truism for consumers and startups: it is much easier to get credit when you do not need it. Having access to extra money at critical times can…

Running a Virtual Company

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be attractive to small business owners, they still need to understand that…

Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. Cost of goods sold includes all costs associated with producing the…

Ransomware: Protect Your Business Against The Growing Threat

Ransomware is a particularly destructive type of malware that encrypts a computer’s files, effectively holding them hostage until the user pays a ransom (often hundreds or thousands of dollars) to…

Negotiating with Prospective Employees

Making an offer and negotiating pay with an ideal candidate can be a trying situation. On the one hand, you want to make the best offer possible. On the other…

Naming Your Business

Your business name is usually a customer’s first introduction to you. Make a positive impression by picking a name that attracts attention and trust. It can be a hair-pulling process…